Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet. 1. Start with a plan 2. Decide which platforms are right for you 3. Know your audience 4. Expand your audience 5. Build relationships 6. Share compelling visuals whenever you can REF Link: https://blog.hootsuite.com/social-media-tips-for-small-business-owners/