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Ten reasons why you should use social media for your pharma and life science organisation 1. INCREASE BRAND AWARENESS 2. SHOW YOUR BRAND VALUES 3. BECOME A THOUGHT LEADER 4. STAY RELEVANT 5. INCREASED WEB TRAFFIC 6. GENERATE LEADS 7. BOOST SALES 8. WORD OF MOUTH HAND REVIEWS 9. PROMOTE CONTENT 10. CREATE NEW CONNECTIONS AND STRENGTHEN CURRENT ONES REF Link: https://www.orientation.agency/insights/10-reasons-why-pharma-companies-should-use-social-media

Things to consider when working in a highly regulated market –   Healthcare 1: Educate everyone involved on the importance of social media for the company   2: Stay in close contact with your legal team     3: Stay on label and create options for sharing risk information in multiple formats     4: Create strong internal guidelines for social media objectives   5: Tell human stories REF link: https://www.toprankblog.com/2011/01/social-media-marketing-pharma/  

7 Social Media Trends in the Pharmaceutical Industry 1. Pharmaceutical Companies are Producing Less Content 2. Video Content is on the Rise 3. Facebook Engagement is on the Rise 4. More Content is Being Promoted on Facebook 5. OTC Brand Profiles are Declining REF Link: https://unmetric.com/resources/pharma-social-media-trends-report