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Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet. 1. Start with a plan 2. Decide which platforms are right for you 3. Know your audience 4. Expand your audience 5. Build relationships 6. Share compelling visuals whenever you can REF Link: https://blog.hootsuite.com/social-media-tips-for-small-business-owners/

A lot of social media advice sounds something like this: start using social media, schedule your social posts ahead of time, have a consistent presence, and then you’ll find new customers!  Simple enough, right? Step 1: Identify a target audience Step 2: Search for relevant #hashtags and keywords Step 3: Engage with relevant audiences Step 4: Use the right calls to action REF Link: https://blogs.constantcontact.com/find-customers-on-social-media/

Ten reasons why you should use social media for your pharma and life science organisation 1. INCREASE BRAND AWARENESS 2. SHOW YOUR BRAND VALUES 3. BECOME A THOUGHT LEADER 4. STAY RELEVANT 5. INCREASED WEB TRAFFIC 6. GENERATE LEADS 7. BOOST SALES 8. WORD OF MOUTH HAND REVIEWS 9. PROMOTE CONTENT 10. CREATE NEW CONNECTIONS AND STRENGTHEN CURRENT ONES REF Link: https://www.orientation.agency/insights/10-reasons-why-pharma-companies-should-use-social-media

7 Social Media Trends in the Pharmaceutical Industry 1. Pharmaceutical Companies are Producing Less Content 2. Video Content is on the Rise 3. Facebook Engagement is on the Rise 4. More Content is Being Promoted on Facebook 5. OTC Brand Profiles are Declining REF Link: https://unmetric.com/resources/pharma-social-media-trends-report

Numerous small businesses use social media to repeatedly shove their sales pitch right into the faces of their customers.  Then, they complain that their social media campaign is too noisy, expensive and time-consuming. They claim that it doesn’t bring sales and thus doesn’t produce a good ROI for any business. They say that there’s no point to such a marketing campaign at all.  That’s a big fat lie. In a survey of 500 small business owners by Vertical Response,  43% said that they spend 6 or more hours every week  on social media. REF Link: https://neilpatel.com/blog/the-ultimate-guide-to-social-media-marketing-for-local-businesses/

A proven social media sales strategy. Here’s a look at one of our slides from our social media strategy decks:  Phase 1:  Research of Competitors and Customers Phase 2:  Development of Ads and Growth Strategy Phase 3:  Implementation of Ads Strategy Phase 4:  Measurement and Reporting Phase 5:  Optimization Lifecycle REF link: https://www.lyfemarketing.com/blog/social-media-increase-sales

How to Find Your Target Audience on Social Media? When you go to develop your  Target Audience , it should be based on research and data. Below, we've outlined five steps that can get you started: 1. Identify or create buyer personas. 2. Find out where your audience is most active. 3. Look at your competitors. 4. Survey your customers. 5. Search Facebook Groups REF link: https://blog.hubspot.com/marketing/social-media-target-audience

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