Boost Business

Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet. 1. Start with a plan 2. Decide which platforms are right for you 3. Know your audience 4. Expand your audience 5. Build relationships 6. Share compelling visuals whenever you can REF Link: https://blog.hootsuite.com/social-media-tips-for-small-business-owners/

Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”. Step 1: Audit Your Current Social Presence Step 2: Document Who Your Ideal Customer Is Step 3: Create A Social Media Mission Statement Step 4: Identify Key Success Metrics Step 5: Create and Curate Engaging Content Step 6: Invest In a Social Media Management Tool Step 7: Track, Analyze, Optimize REF Link: https://ducttapemarketing.com/social-media-marketing-plan/

A lot of social media advice sounds something like this: start using social media, schedule your social posts ahead of time, have a consistent presence, and then you’ll find new customers!  Simple enough, right? Step 1: Identify a target audience Step 2: Search for relevant #hashtags and keywords Step 3: Engage with relevant audiences Step 4: Use the right calls to action REF Link: https://blogs.constantcontact.com/find-customers-on-social-media/

Ten reasons why you should use social media for your pharma and life science organisation 1. INCREASE BRAND AWARENESS 2. SHOW YOUR BRAND VALUES 3. BECOME A THOUGHT LEADER 4. STAY RELEVANT 5. INCREASED WEB TRAFFIC 6. GENERATE LEADS 7. BOOST SALES 8. WORD OF MOUTH HAND REVIEWS 9. PROMOTE CONTENT 10. CREATE NEW CONNECTIONS AND STRENGTHEN CURRENT ONES REF Link: https://www.orientation.agency/insights/10-reasons-why-pharma-companies-should-use-social-media

Things to consider when working in a highly regulated market –   Healthcare 1: Educate everyone involved on the importance of social media for the company   2: Stay in close contact with your legal team     3: Stay on label and create options for sharing risk information in multiple formats     4: Create strong internal guidelines for social media objectives   5: Tell human stories REF link: https://www.toprankblog.com/2011/01/social-media-marketing-pharma/  

7 Social Media Trends in the Pharmaceutical Industry 1. Pharmaceutical Companies are Producing Less Content 2. Video Content is on the Rise 3. Facebook Engagement is on the Rise 4. More Content is Being Promoted on Facebook 5. OTC Brand Profiles are Declining REF Link: https://unmetric.com/resources/pharma-social-media-trends-report