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7 Steps For An Effective Social Media Marketing Plan


Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”.

Step 1: Audit Your Current Social Presence

Step 2: Document Who Your Ideal Customer Is

Step 3: Create A Social Media Mission Statement

Step 4: Identify Key Success Metrics

Step 5: Create and Curate Engaging Content

Step 6: Invest In a Social Media Management Tool

Step 7: Track, Analyze, Optimize


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